Ailidh Smylie, Head of Social and Digital at The Brill CollectiveTikTok isn’t a teen playground. In the UAE it’s daily media for millennial decision-makers. Social media penetration is 100 per cent here, with around 7.5 million people using TikTok. Treat it like a side channel and you’re funding the gap.
TikTok literacy check: Let’s run a quick TikTok Literacy Challenge.
How would you answer: “Do you have any kids?”
Next, ‘Who put the muffins in the freezer?’
Yes or no: are you partial to watching pro baseball teams lip-syncing to millennial anthems?
And finally, if someone wants to learn how to slickback jubi slide, how do they begin?
If you’re on TikTok, you’re smiling already. If not, here’s the twist: most of the peop
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