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Anup Oommen
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SPANDY launches to combine global creative talent with MENA cultural storytelling

Anup Oommen
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SPANDY connects brands and creative agencies in the MENA region with directors and photographers behind campaigns for brands such as Neom, Vision 2030, ROSHN and Adidas.

SPANDY talent has been tapped for marquee campaigns across Saudi Arabia, the UAE, Qatar and Egypt, including brand films for luxury retail, automotive and high-end hospitality.SPANDY talent has been tapped for marquee campaigns across Saudi Arabia, the UAE, Qatar and Egypt, including brand films for luxury retail, automotive and high-end hospitality.

SPANDY, meant to be a hub for premier creative talent, has launched in the Middle East and North Africa (MENA) region, dedicated to representing a curated roster of world-class film directors and photographers.

Headquartered in Riyadh, with operations across Dubai and Riyadh, SPANDY intends to fill a market gap: providing the region with direct access to international creative talent while fostering standout visual storytelling rooted in regional culture.

With exclusive regional representation rights for top-tier talent, SPANDY connects brands and creative agencies in MENA with directors and photographers behind campaigns for brands such as NEOM, Vision 2030, ROSHN and Adidas.

The current


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Tags:adidasagency launchAnthony MandlerColin Tilleycreative talentDubaiEgyptfilm directorsglobal creative talentJo LurieLorenzo AgiusMENAMiddle EastNEOMphotographersQatarRiyadhROSHNSaudi ArabiaSPANDYTikTokUAEVision 2030YouTube
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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