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OSN Group CEO Joe Kawkabani resigns after three years at the helm

Sheikha Dana Naser Sabah Al Ahmad Al Sabah, Chairperson of OSN Group, said, “Joe's efforts have laid a strong foundation for OSN’s continued growth and reflect a mutual understanding of the company's ongoing strategic priorities."

OSN Group CEO Joe Kawkabani to step down.OSN Group CEO Joe Kawkabani to step down.

OSN has officially confirmed the resignation of its CEO Joe Kawkabani, who has been driving the company’s growth through strategic vision, partnerships and investments for the past three years.

Sheikha Dana Naser Sabah Al Ahmad Al Sabah, Chairperson of OSN Group, said, “I would like to thank Joe for his dedicated leadership and valuable contributions. His efforts have laid a strong foundation for OSN’s continued growth and reflect a mutual understanding of the company’s ongoing strategic priorities.”

Sheikha Al Sabah added, “As we move forward, our full commitment remains to offer our subscribers the best and most unique media content experience in the region.”

Most recently, Campaign Middle East reported on OSN’s partnership with Magnite to power its ‘Advanced TV,’ addressable advertising across the network’s STB linear broadcast and VOD inventory. The deal saw the independent sell-side advertising company manage the delivery of the advertising format to OSN set-top boxes across the region with its Magnite SpringServe video platform ad server.

Prior to this, Mastercard and OSN+ went past the rules of traditional retail advertising by orchestrating compelling campaigns which turned Amazon’s touchpoints into their playground and helped them reach and engage new audiences in the MENA region. Their success stories reveal how Amazon’s first-party signals and insights combined with their creative canvas solutions are redefining what’s possible in advertising.

Commenting on his resignation from the Group CEO role, Joe Kawkabani said, “After three incredible years, I have decided to move on to the next challenge. It has been my privilege to lead OSN and to drive its growth and transformation.”

Kawkabani added, “Through strategic investments and local and international partnerships, we unlocked new growth opportunities for OSN in a challenging but exciting time for the media industry. I am deeply thankful to the Chairperson Sheikha Dana and the Board for their support throughout this journey, and I look forward to seeing OSN’s continued success.”

Earlier in 2025, Warner Bros. Discovery (WBD) announced a strategic minority investment in OSN Streaming Ltd., a subsidiary of OSN Group, reinforcing WBD’s commitment to the region’s rapidly growing streaming landscape.

In 2024, OSN Group acquired 55.45 per cent of Anghami Inc., merging it with OSN+ and creating a media and entertainment powerhouse.

Furthermore, OSN has continued to evolve its offering, securing long-term partnerships with major global players, including its exclusive deal with HBO in 2022.

the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.