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posted on Jul. 15, 2025 at 11:30 amJul 15, 2025

Publsh Group secures 5-year deal for digital activations at Jumeirah’s J1 Beach

posted on Jul. 15, 2025 at 11:30 amJul 15, 2025

“Publsh’s approach to experiential and digital media aligns perfectly with J1 Beach’s vision of delivering immersive, high-impact experiences," said Merex Investment CEO Shahram Shamsaee.

J1 Beach Publsh Group

Merex Investment, the developer behind J1 Beach, views this partnership as a strategic step in enhancing the guest experience and unlocking new opportunities for luxury brand engagement.

Publsh Group has secured a five-year agreement with Merex Investment for digital activations at Jumeirah’s J1 Beach, a beachfront destination in Dubai.
The deal makes Publsh one of the first media groups to lock in long-term digital rights at a place inspired by the elegance of the French Riviera, which aims to attract a discerning global audience.
“This isn’t just about media deployment, it’s a cultural positioning,” said Sagar Chotrani, CEO and Co-founder of Publsh Group. “We’re bringing brands into one of the most desirable physical and emotional environments in the region. This spectacular location opens up a new frontier of luxury engagement that few destinations in the wo

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Tags:brand engagements communications Creatives digital activations Kushal Desai media Merex Investment Publsh Group Sagar Chotrani Shahram Shamsaee The Luxury Media Group

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.