Assembly has appointed Farhad Miah as its first Chief Client Officer for the MENA region, marking a continued push to strengthen its client leadership and regional capabilities.
The newly created role reflects the agency’s growing focus on strategic client partnerships and business impact across the Middle East and North Africa. Miah will report to Assembly MENA CEO Faisal Dean and work closely with Global Chief Client Officer Andrea Timmerman.
With nearly 20 years of experience in media and marketing, Miah brings a regional track record that spans the UAE, Saudi Arabia, Turkey, Pakistan, and South Africa. He spent 15 years at Publicis Groupe, where he held senior roles overseeing client transformation, team performance, and multi-market growth across sectors including finance, telecom, tech, tourism and entertainment.
In his new role, Miah will lead the agency’s Client Experience Leadership team. His responsibilities will be focused on building stronger partnerships, boosting brand performance, and embedding a client-first culture across Assembly’s operations in MENA.
Commenting on the appointment, Faisal Dean said: “Farhad’s appointment marks a significant milestone for Assembly in MENA. His extensive regional expertise and proven track record of driving client success will be instrumental as we continue to expand our capabilities and deliver innovative solutions to our clients across the region.”
Andrea Timmerman added: “His deep understanding of the MENA market dynamics, combined with his proven ability to drive transformation across diverse sectors, will be invaluable as we elevate our regional client partnerships and accelerate growth in this important market.”
Miah said the region presents significant potential for growth, particularly as brands look to navigate change and adopt more sophisticated solutions. “I’m excited to join Assembly at such a pivotal moment. This market holds immense opportunity for brands ready to embrace innovation and the sophisticated products and services being developed by Assembly,” he said.
His appointment is effective immediately.
