Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.Lipton, in partnership with Horizon FCB Dubai, has unveiled its Perfectly Balanced Taste campaign inspired by the Netflix thriller television series, Squid Game.
The campaign took an integrated online and offline approach with a ‘perfectly balanced’ mixture of playful social media content coupled with interactive, gamified packaging, mall activations, in-store displays.
The goal of the campaign was to introduce Lipton’s new Perfectly Balanced Taste to audiences across the Middle East region in a way that feels fresh, playful and deeply connected to local culture.
In line with the title of the campaign, Lipton’s new tea promises a flavour that’s neither too s
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