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posted on Jul. 14, 2025 at 8:00 amJul 15, 2025

We Are Social unifies global identity with Socialize rebrand in the Middle East

posted on Jul. 14, 2025 at 8:00 amJul 15, 2025

Socialize's rebrand to We Are Social is part of a unified global growth strategy that sees the socially-led creative agency introduce new capabilities in the region and will refresh how the agency shows up online and offline.

From left, Akanksha Goel, Regional Lead Middle East and India, and Toby Southgate, Global CEO, We Are Social

From left, Akanksha Goel, Regional Lead Middle East and India, and Toby Southgate, Global CEO, We Are Social

Global socially-led creative agency We Are Social is rebranding Dubai-based agency Socialize to We Are Social from 14 July 2025. The move is part of a unified global growth strategy that sees the agency introduce new capabilities in the region.

In Dubai, We Are Social is home to a multidisciplinary team across creative, strategy, media and production. Its management team, led by Akanksha Goel and Aurelien Fonteneau as General Manager, will remain unchanged.

With the rebrand, We Are Social in the Middle East will expand its strategy services to include cultural insights, which will see the agency leverage real-time social listening to decode rapid cultural shifts occurring across the Gu

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Tags:Advanced Technology Research Council Akanksha Goel Aurelien Fonteneau Azadea creative creative agency cultural insights cultural shifts Dubai media new website office space Production Rebrand Saudi Arabia Sephora social listening social media social media presence Socialize Sony Starbucks Strategy Switz Toby Southgate UAE We Are Social

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.