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Anup Oommen
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Jotun reveals rollout, success of its 50th Anniversary UAE campaign

Anup Oommen
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The Jotun campaign was rolled out through an integrated approach, which included out-of-home billboards, social media and influencer strategy, media partnerships and a flagship event to mark the brand's 50th anniversary.

Jotun Paints

Paints and coatings manufacturer Jotun recently celebrated its golden milestone – 50 years of inspiring the visual and architectural landscape in the UAE – with its ‘Jotun Paints 50th Anniversary’ campaign across the UAE.

In conversation with Campaign Middle East, Kjetil Urheim, Managing Director, Jotun UAE, said, “The campaign’s primary goal was to celebrate the brand’s half-century legacy in the UAE. The mandate highlighted Jotun’s evolution from its initial marine paint operations to becoming a leading provider of decorative and performance coatings in the region.”

Urheim added, “Key objectives included reinforcing Jotun’s market leadership, showcasing its commitment to innovation


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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