An introduction to the GCC region’s key, rapidly emerging luxury consumer persona.
WELCOME TO THE INSIDE
This piece explores the stealth luxury trends that are transforming a market known for glamour but more accurately defined by an insider sense of distinction, an IYKYK mindset that’s key to understanding the GCC’s emergence as a bonafide global tastemaking hub.
The influence of stealth luxury doesn’t mean GCC consumers have lost interest in luxury; far from it, and their standards are higher than high. But the definition is evolving, too, because when everything is premium… nothing is premium, anym
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