HRH Prince Alwaleed Bin Talal Al Saud, Founder and Chairman of Saudi Arabia's Kingdom Holding Company and Chairman of Rotana Media Group; Eng. Olayan Alwetaid, CEO, stc group; Nezar Nagro, CEO of Rotana Media Services; and Eng. Faisal Al Saber, Group Chief Commercial Officer of stc group.Saudi Arabia’s stc group has selected media sales powerhouse Rotana Media Services (RMS) as its exclusive advertising partner for its premium streaming platform, stc tv.
Through this partnership, the group’s wide base of KSA customers, businesses, and communities will be served by Rotana Media Services’ digital advertising experts, ensuring brands can engage consumers through highly targeted, data-driven campaigns.
Eng. Faisal Al Saber, Group Chief Commercial Officer of stc group, said, “At stc group, we continuously seek partnerships that enhance our capabilities and ultimately enrich the lives of our stc community. Collaborating with industry leaders such as Rotana Media Services will unlock new opportunities in digital advertising while delivering greater value to our audiences and brand partners.”
Using advanced tech solutions, data analytics and vast advertiser networks, RMS will elevate monetisation capabilities for stc’s brand partnerships and the wider ecosystem looking to connect and engage with viewers across the Kingdom.
With expertise in connected TV, (CTV),over-the-top (OTT), online video (OLV), and hybrid broadcast broadband TV (HbbTV), this partnership with RMS will drive stronger brand engagement across the group’s premium video inventory.
The partnership was formalised during a signing ceremony held in the presence of HRH Prince Alwaleed Bin Talal Al Saud, Founder and Chairman of Saudi Arabia’s Kingdom Holding Company and Chairman of Rotana Media Group; stc group CEO, Eng. Olayan Alwetaid; and Dr. Walid Arab Hashim, Chairman of Rotana Media Services.
Nezar Nagro, CEO of Rotana Media Services, said, “Being selected as stc group’s exclusive media sales partner is a major milestone. This partnership strengthens our digital presence and provides advertisers with advanced, data-driven solutions. With our expertise, we are bringing innovation and efficiency to the group’s platforms, driving measurable success for the stc ecosystem.”
As digital entertainment rapidly evolves in Saudi Arabia, CTV – internet-enabled streaming television – is shaping the future of content consumption. With millions of users across the region, stc tv is at the forefront of the entertainment industry in the Middle East.
Nisrine Ghazal, VP Digital of Rotana Media Services, concluded, “Rotana Media Services is redefining video advertising in the region. Our technology, demand partnerships, and data-driven strategies will unlock new opportunities for stc tv, ensuring the brand achieves impactful results.”
