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Anup Oommen
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Horizon FCB packages Hardee’s new steak sandwich for Gen Z

Anup Oommen
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The Hardee's campaign was launched across digital and social media channels, out-of-home (OOH), digital-out-of-home (DOOH), at the point of sale (POS), and across below-the-line (BTL) materials in Kuwait.

Hardees Horizon FCB Kuwait

Hardee’s Kuwait has launched its new Frisco Philly Steak Sandwich with a campaign that intends to resonate strongly with Gen Z audiences in the country.

The campaign was brought to life by Horizon FCB in partnership with Sora Films Production and Cloudy Production. Tasked with creating buzz around the launch, Horizon FCB Kuwait developed the Frisco Philly Steak Sandwich film, blending humour, attitude and music to reflect the brand’s fearless personality.

The bold campaign was carried across out-of-home (OOH) advertising, digital-out-of-home (DOOH) billboards, at the point of sale (POS), and across below-the-line (BTL) materials provided regionally.

https://youtu.be/9Ux_JSm9zI4


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Tags:Ahmad IbrahimAhmed ShoaibAhmed ZedanAsma Salembelow the lineBTLCloudy ProductiondigitalDOOHElie FarahEngagementGen ZHardee's KuwaitHardeesHorizon FCBHorizon FCB KuwaitInstagramlocalised contentMohamed MagedOOHOut-of-homeoutdoor advertisingpoint of salePOSReem Al ZaghirSara Zakharisocial mediaSora Films
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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