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Experience Abu Dhabi lets 7,000 kids design dream holidays; research reveals insights

Experience Abu Dhabi offers in-depth, children-specific travel insights not only based on what they want to see and do, but how they want to feel, where they want to eat and what kind of places make their experiences fun. 

Experience Abu Dhabi

Experience Abu Dhabi has revealed its latest work designed by children, for children – unsurprisingly, called Kids Recommended, as part of its summer campaign, which offered children the opportunity to design their dream holiday.

More than 7,000 children took on the challenge to not only share what they want to see and do, but how they want to feel, where they want to eat and what kind of places make their experiences fun.

The campaign included several children-ideated, seven-day itineraries, which translated into an experiential film, aimed at offering agency to children to choose how they’d like to spend their holidays, whether that’s at water parks, zoos, wildlife safaris, desert dis


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.