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Anup Oommen
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Aleph: A Collaborative Advantage – reflections on a Stanford GSB case study

Anup Oommen
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Aleph's Mohamed Megahed explains why the MENAT region holds immense potential, and shares ways to unlock it by providing businesses with the tools, knowledge and connections they need to thrive in the digital landscape.

Mohamed Megahed, Managing Director, MENAT, AlephMohamed Megahed, Managing Director, MENAT, Aleph

Stanford Graduate School of Business selects companies that redefine industries, scale sustainably, and set new benchmarks for success. Aleph was the subject of a recent study titled Aleph: A Collaborative Advantage, which provided an in-depth exploration of how trust, innovation, and strategic execution built a company that is bridging the global digital divide.

Digital advertising has often been defined by volume and scale, where the focus is on platform size and audience reach. However, the Stanford GSB case study, Aleph: A Collaborative Advantage, invites us to reconsider this approach, specially in emerging markets like MENAT by considering the value of prioritising the opportunities we unlock f


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Tags:AlephAleph: A Collaborative Advantageconnect adsdigital advertisingdigital inclusionempowering entrepreneursinnovationMohamed MegahedStanford Graduate School of BusinessStanford GSVstrategic executionstrategic focussustainable ecosystemstrust
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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