As the world moves in a more digital direction, socialising, banking, shopping, and a host of other activities are now more likely to be conducted online rather than in-person. Consequently, apps are becoming the primary interface between consumers and businesses. According to a study from AppsFlyer and 451 Research, 91% of UAE businesses currently offer a mobile app and 84% now regard them as necessary. At least 40% have experienced an increase in mobile-driven revenues of 26% or more since the last quarter of 2020.
With mobile apps becoming a key consumer touchpoint, directly driving the bottom line for businesses, the app landscape is more competitive than ever. Businesses of all siz
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