Ramsey Naja is chief creative officer at JWT MEA
Many years ago, the notion of advertising and news being connected in any way would have been seen as an affront to journalistic traditions. Advertising was, at best, a vaguely irritating commercial interruption in the midst of an anticipated event – namely, the evening news bulletin, the Top Of the Pops radio rundown or the columns of a daily broadsheet. News, for its part, was the broadsword of justice and freedom of speech that could bring down US presidents and enlist legions of do-gooders to defend its sacrosanct mission. That is, of course, unless you lived in the kind of country run by someone called Kim.
From a news perspective,
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