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2024: A year of transformation, creativity and authenticity

Horizon Holdings’ Mazen Jawad discusses what makes people care and how to drive tangible change, while sharing an optimistic take for 2025.

Mazen Jawad, CEO, Horizon Holdings
As the curtains draw on 2024, I find myself reflecting on a year that has been both challenging and inspiring. In an age when our digital footprints deepen with every passing moment, the way we connect, communicate and create continues to evolve.
The numbers alone are staggering – on average, we now spend more than six hours a day online. In the UAE and Saudi Arabia, it’s over eight hours, and in Egypt, just shy of eight hours. Saudi Arabia, a booming digital powerhouse, is becoming a vibrant player in this dynamic ecosystem.
Yet amidst this overwhelming sea of content, the real


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