TBWA\Raad’s new chief creative officer, Walid Kanaan, talks to Iain Akerman about creative leadership, gifts, and the rebirth of the agency
It’s taken a while for Walid Kanaan to talk, but finally he’s opening up.
Previously chief creative officer at Impact BBDO across the Levant and Saudi Arabia, Kanaan took on the role of chief creative officer at TBWA\Raad in September last year, charged with injecting new life into the agency’s creative output. It has been no small challenge.
Tall and welcoming and blessed with clarity of thought, we meet at TBWA\Raad’s headquarters in Emaar Square – amongst the best designed of any agency in Dubai – and there is an atmosphere of
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