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Starcom MediaVest Group Dubai wins du's media mandate

Starcom MediaVest Group Dubai wins du’s media mandate

OMD was the incumbent. Starcom MediaVest Group Dubai has won the media buying and planning duties for telecom brand du (Emirates Integrated Telecommunications Company), following a multi-agency pitch. Confirming the win, Alex Saber, chairman, SMG/VivaKi MENA, said, “du places quality, innovation, integrity and social responsibility at the core of its business ethos. We are incredibly proud of this partnership.” The mandate […]

Havas Media wins Emirates' global media account

Havas Media wins Emirates’ global media account

Havas Media has won Emirates’ global media planning and buying account following a hotly contested review. The decision means the account, which is believed to be worth an estimated $150 million, is no longer with Starcom MediaVest Group (SMG), which had held the business since 2008. Boutros Boutros, divisional senior vice-president corporate communications, marketing and […]

Important questions must be asked if we're to get serious about video

Important questions must be asked if we’re to get serious about video

Rayan Karaky is chief digital officer at SMG MENA “If you walked into a media agency in the past year, chances are you overheard or came across the standard vocabulary describing the rise of online video; from video neutral planning to incremental reach, to video convergence across devices. For marketers and agencies video is changing […]

Unlocking the power of change

Unlocking the power of change

VivaKi’s chairman for the MENA region, Alex Saber, looks at how media agencies should unlock the power of change in a highly complex media landscape “Over the past decade or so, a maelstrom of change has punctuated the global media industry. Driven by the ever-expanding digital revolution – which, in turn, has led to major […]

Emirates calls review of global media account

Emirates calls review of global media account

Emirates has called a review of its global media and planning account for the first time since 2008. An RFP is understood to have been sent out to the big holding groups, including Publicis, WPP and Omnicom, with a fourth network also believed to be involved in the global review. The business is worth an […]

Antoniades named regional CEO of Starcom MediaVest Group

Antoniades named regional CEO of Starcom MediaVest Group

Starcom MediaVest Group has appointed John Antoniades as its new CEO for the Middle East and North Africa. Antoniades will take up his new position on 1 September and has been tasked with growing the group organically and extending market leadership in the region. He will fill the position left vacant by the departure of […]

All change as Readman leaves VivaKi

All change as Readman leaves VivaKi

Mike Readman is to step down from his positions as country chairman of VivaKi and CEO of Starcom MediaVest Group (SMG) MENA. Readman, who has been in the region since 2007, will stay on until the end of the year, with Alex Saber, formerly COO of VivaKi, stepping into the position of country chairman. The […]