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Impact BBDO and Memac Ogilvy lead first shortlists

Impact BBDO and Memac Ogilvy lead first shortlists

Memac Ogilvy and Impact BBDO lead the charge towards network of the year following the release of the first shortlists at this year’s Dubai Lynx awards. Impact BBDO has a total of 115 shortlisted pieces of work – not including the media category – ahead of its nearest competitor Memac Ogilvy. Both are the clear […]

Are brands listening to Arab youth?

Are brands listening to Arab youth?

In a country without cinemas, nightclubs or any places where young men and women can mingle, youngsters in Saudi Arabia have to be creative when filling their free time. But far beyond the thrill of car sand surfing and dune bashing, many young Arabs are enjoying a more raucous underground lifestyle behind closed doors. While […]

Izel – Lose Yourself

Izel – Lose Yourself

Izel is a new Latin supper club that has recently opened its doors in Dubai. In order to build up hype around the venue, four online videos that share the theme of ‘Lose Yourself’ have been created. Project Lose Yourself Client Conrad Hotel – Izel Supper Club Agency Saatchi & Saatchi Director Omar Abbas Producer […]

Agency heads sign and ratify IAA pitch code

Agency heads sign and ratify IAA pitch code

Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. […]

Two agencies shortlisted in Egypt Tourism pitch

Two agencies shortlisted in Egypt Tourism pitch

JWT and Saatchi & Saatchi have been shortlisted for Egypt Tourism Authority’s global advertising account. The review of the business began at the tail end of last year, with Egypt looking for marketing support as the country attempts to rebuild its tourism industry. The incumbent on the business is JWT. The account is one of […]

Saatchi & Saatchi grabs flydubai brief

Saatchi & Saatchi grabs flydubai brief

Saatchi & Saatchi has bagged the creative brief for Dubai-based low-cost carrier flydubai. The creative pitch had been called in June, with the airline stating that agencies were competing for a one-off creative project. A new advertising campaign created by Saatchi & Saatchi Dubai is set to break tomorrow (26 September). The incumbent on both […]

Agencies shortlisted in press, outdoor, radio and media

Agencies shortlisted in press, outdoor, radio and media

Regional agencies got off to a flying start during the second day of the Cannes Lions festival, with shortlisted work in the press, outdoor, radio and media categories. There are a total of 43 pieces of work shortlisted in press, followed by 12 in outdoor and four apiece in media and radio. Y&R Dubai has […]

UM wins Qtel's media buying account

UM wins Qtel’s media buying account

UM has landed Qtel’s media planning and buying account following a competitive pitch. The awarding of the account follows a second round of pitch presentations. The incumbent on the account was OMD. The pitch was called last summer, with Qtel’s creative account also put up for review. No decision on the advertising brief has been […]

Great minds think alike

Great minds think alike

Here’s a curious case of ‘Great minds think alike’. Above is T-Mobile’s ‘Welcome Back’ video, which was shot at Heathrow’s Terminal 5 on 27 October last year. Below is Beirut Duty Free’s ‘Take Back More’, which was filmed at Rafic Hariri International Airport on 5 March this year. Quality differences aside, the T-Mobile video is […]

Lineveldt and Saatchi & Saatchi to go their separate ways

Lineveldt and Saatchi & Saatchi to go their separate ways

Saatchi & Saatchi’s regional creative director, Marc Lineveldt, is to depart the agency. Lineveldt, who joined the agency from FP7 in September 2009, will remain in the UAE until the summer before heading overseas. It is not yet known who will replace him or why he is leaving. Adil Khan, CEO of Saatchi & Saatchi […]