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Campaign graduates 2016: Tala Ali

Campaign graduates 2016: Tala Ali

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years Position: Creative copywriter at Saatchi & Saatchi Winston Churchill said: “To improve is to change; to be perfect is to change often.” We’re lucky to work in an industry driven by change, and half […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

Where are the female leaders?

Where are the female leaders?

How did the regional and international advertising industry react to Saatchi & Saatchi chairman Kevin Roberts’ strong words on gender diversity, asks Austyn Allison The ad industry around the world and in the Middle East has been reacting to the controversial remarks on gender diversity that led to the resignation of Saatchi & Saatchi’s executive chairman […]

Saatchi scraps EMEA, Apac chief exec roles in restructure

Saatchi scraps EMEA, Apac chief exec roles in restructure

EMEA COO Justin Billingsley handed responsibility for growth markets, mergers and acquisitions.

Saatchi & Saatchi bags RTA account

Saatchi & Saatchi bags RTA account

Saatchi & Saatchi has won the Roads & Transport Authority’s creative brief following a competitive pitch. The win covers all strategic communication activities for the Roads & Transport Authority’s (RTA) brands, including the launch brief for Dubai Tram. Saatchi & Saatchi, which has been a strategic partner of the RTA since the launch of the […]

Impact BBDO and Memac Ogilvy lead first shortlists

Impact BBDO and Memac Ogilvy lead first shortlists

Memac Ogilvy and Impact BBDO lead the charge towards network of the year following the release of the first shortlists at this year’s Dubai Lynx awards. Impact BBDO has a total of 115 shortlisted pieces of work – not including the media category – ahead of its nearest competitor Memac Ogilvy. Both are the clear […]

Are brands listening to Arab youth?

Are brands listening to Arab youth?

In a country without cinemas, nightclubs or any places where young men and women can mingle, youngsters in Saudi Arabia have to be creative when filling their free time. But far beyond the thrill of car sand surfing and dune bashing, many young Arabs are enjoying a more raucous underground lifestyle behind closed doors. While […]

Izel – Lose Yourself

Izel – Lose Yourself

Izel is a new Latin supper club that has recently opened its doors in Dubai. In order to build up hype around the venue, four online videos that share the theme of ‘Lose Yourself’ have been created. Project Lose Yourself Client Conrad Hotel – Izel Supper Club Agency Saatchi & Saatchi Director Omar Abbas Producer […]

Agency heads sign and ratify IAA pitch code

Agency heads sign and ratify IAA pitch code

Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. […]

Two agencies shortlisted in Egypt Tourism pitch

Two agencies shortlisted in Egypt Tourism pitch

JWT and Saatchi & Saatchi have been shortlisted for Egypt Tourism Authority’s global advertising account. The review of the business began at the tail end of last year, with Egypt looking for marketing support as the country attempts to rebuild its tourism industry. The incumbent on the business is JWT. The account is one of […]