Publicis Groupe Middle East & Turkey has won top honours at this year’s AME Awards.
The festival celebrates the best in marketing and creative effectiveness worldwide.
Out of a total of 36 awards given, the communications agency took home 20 medals, 3 Gold, 6 Silver and 11 Bronze.
It has become the ‘Most Awarded Company’, standing out as the only regional agency network to win awards at this year’s festival.
Followed by Leo Burnett Middle East, Dubai, which was the most awarded agency globally at this year’s festival with 17 medals.
Rounding off the wins was Saatchi & Saatchi Middle East, winning 3 metals.
Bassel Kakish, CEO at Publicis Groupe Middle East & Turkey, said: “The work and the results speak for themselves. I’m proud of this incredibly talented team, whose passion for creating impactful work in this region is raising the bar for creativity and excellence worldwide.”
Tahaab Rais, Chief Strategy Officer at Publicis Groupe Middle East & Turkey, adds: “The best agencies win at both creative and effectiveness award shows. The AME Awards by New York Festivals have, for many years, been respected as a premium competition for creative and marketing effectiveness globally.
“It is not easy to win. And seeing our work win the most globally across a range of big brands, only from our region following the success at other shows for those same brands is a testament to the fact that we are making work that does work for our brand partners.”
Awards by campaign
Leo Burnett ME
Self-Check Out for K-Lynn
1 Gold, 1 Silver, 1 Bronze
The Homecoming for Home Centre
1 Gold, 2 Bronze
The Hidden Room for Home Box
3 Silver, 4 Bronze
The Drive Thru School for McDonald’s GCC
2 Silver, 2 Bronze
Saatchi & Saatchi ME
Time to Read for Kinokuniya
1 Gold, 1 Bronze
The Right to Power: 47 Seconds for Logi Energy
The AME Awards by New York Festivals involve rigorous judging by industry experts worldwide.
The competition’s structure includes regional rounds, providing a comprehensive evaluation of entries within their social, economic and cultural context.
Winning campaigns address marketplace challenges, showcasing a successful marketing plan, creativity and strategic execution to achieve specific objectives.