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Dubai Lynx publishes its first annual creativity report

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications,  published its first Dubai Lynx Creativity Report. The Report takes a look at the best creative work, as selected by Lynx juries and includes the rankings for this year’s top performing networks, agencies and companies from the region.

The 2023 rankings saw Publicis Groupe sweep four special award wins, taking first place in Network of the Year, Media Network of the Year, MENA Agency of the Year and the Lynx Palm Award. Saatchi & Saatchi ranked in the top three for the first time in their history, taking second place in both MENA Agency of the Year and Network of the Year. ‿ and us record a top three position in Independent Agency of the Year for the third festival running and Sweetwater MEA record their first ever ranking.

Speaking about the report, Ian Fairservice, Vice Chairman, Dubai Lynx, said, “2023 has been an exciting year for Dubai Lynx, with the successful return of a physical event and now to have released the first Dubai Lynx Creativity Report. The trends and themes emerging from this year’s winning work showed brands to be disruptive, positively affecting culture and truly innovative. I’d like to congratulate all the shortlisted and winning companies, for setting the benchmark for creativity in MENA for a 16th year.

Simon Cook, CEO, LIONS, added, “The Dubai Lynx Creativity Report is a celebration of the most creative ideas from the region and we are excited to be able to share this with our community in MENA. This year’s winners showed a renewed emphasis on companies investing in creativity for growth, using cutting-edge technology and innovative ideas to reach commercial goals. Congratulations to everyone who was shortlisted, or who won a Lynx Award. Your work is raising the standard of creativity, in MENA and beyond.

The rankings are compiled using data from Lynx-winning and shortlisted work from 2023. The Dubai Lynx Creativity Report is powered by LIONS’ intelligence platform, The Work, housing the world’s most extraordinary creative thinking with insights on how it was briefed, researched, produced and crafted. The report is an essential tool for benchmarking creative excellence and effectiveness for the year ahead, sharing analysis and insights from the winning work and lessons on how brands are growing businesses and tackling some of the region’s most challenging problems in innovative ways. The themes covered include: Speaking truth to power, Cutting through with commerce, Finding regional relevance and Harnessing football fever.

Access the full report here.