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Edmond Moutran replaced by Patou Nuytemans as CEO of Memac Ogilvy

Edmond Moutran replaced by Patou Nuytemans as CEO of Memac Ogilvy

By Claire Beale Patou Nuytemans, the chief digital officer of Ogilvy EMEA, is taking over as CEO of Memac Ogilvy in the Middle East, replacing Edmond Moutran, the founder of the agency. Nuytemans, who has worked for Ogilvy for more than two decades, will  move to Dubai, though she will continue in her digital role alongside […]

Campaign Cannes Diaries 2017: TBWA's Chris Garbutt on collaboration

Campaign Cannes Diaries 2017: TBWA’s Chris Garbutt on collaboration

Chris Garbutt chief creative officer of TBWA\Worldwide talks to Campaign about collaboration in creativity. Some of the collaborative works that won at Cannes include Potatoes on Mars for Memac Ogilvy Dubai, Fearless Girl by McCann, and Meet Graham by Clemenger BBDO Melbourne. They used a combination of agency, artists, scientists and more to convey powerful messages.

The rise of the client

The rise of the client

Creatives should be prepared to let marketers share their ideas. If the process is a collaboration not a battle, the results can be award-winning The client is rising. Does that sound scary? Like a bad movie? The client’s long dark shadow is creeping towards the creative department. The end of creativity. The last nail in […]

Tummyfish: Nestlé/United's campaign for healthier kids

Tummyfish: Nestlé/United’s campaign for healthier kids

Tummyfish is an integrated campaign by Nestlé’s regional United for Healthier Kids initiative to encourage children to drink more water. The world of Tummyfish includes an original storybook produced by Campaign publisher Motivate, a website and an app that turns your phone into a window to your stomach, where Tummyfish lives. The more water a […]

#CampaignSuperBowl: My TV gave me a concussion

#CampaignSuperBowl: My TV gave me a concussion

The CCO of Ogilvy North America combs Sunday’s field of Super Bowl ads, dodging ham-fisted lectures and seeking brand relevance.

D&AD recognises handful of regional agencies

D&AD recognises handful of regional agencies

A handful of regional agencies have made a mark at this year’s D&AD Awards. TBWA\Raad, Y&R Dubai and Memac Ogilvy Dubai have all received ‘In Book’ accolades, although at the time of going to press no Middle East agency had received nominations in any category. Y&R Dubai’s ‘Pelicans’ will be included in the 50th D&AD […]