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Melody's 'The Bitter Truth' to hit the big screen

Melody’s ‘The Bitter Truth’ to hit the big screen

Leo Burnett Cairo is to turn its successful ‘El Hakika El Mora’ advertising campaign for Egyptian broadcaster Melody into a feature-length movie. The campaign, called ‘The Bitter Truth’ in English, first aired in April and new episodes have been released on a regular basis, with YouTube viewership measured in the millions. The fifth and final […]

Melody – The Bitter Truth part 5

Melody – The Bitter Truth part 5

After four episodes of being verbally and emotionally abused, Melody Man has a mental breakdown, while Hamzawy – having seen his career and name go down the drain – sells out and decides to do a music video for Haifa. Yep, the fifth episode of  Leo Burnett Cairo’s corporate campaign for Melody has arrived.

'The Bitter Truth’ leaked online

‘The Bitter Truth’ leaked online

The fourth instalment of Leo Burnett Cairo’s ‘The Bitter Truth’ campaign for Melody was stolen and leaked online ahead of its planned release, says the agency’s executive creative director, Mohamed Hamdalla. The ongoing campaign for Melody Drama, called ‘El Hakika El Mora’ in Arabic, first aired in April this year and a new episode has […]

'The Bitter Truth' leaked online

‘The Bitter Truth’ leaked online

The fourth instalment of Leo Burnett Cairo’s ‘The Bitter Truth’ campaign for Melody was stolen and leaked online ahead of its planned release, says the agency’s executive creative director, Mohamed Hamdalla. The ongoing campaign for Melody Drama, called ‘El Hakika El Mora’ in Arabic, first aired in April this year and a new episode has […]

Melody – The Bitter Truth (part 3)

Melody – The Bitter Truth (part 3)

The third instalment in Leo Burnett Cairo’s corporate campaign for Melody that will be the springboard for a new TV campaign for the recently launched Melody Drama. Project The Bitter Truth (Part 3) Client Melody Creative agency Leo Burnett Cairo ECD/director Mohamed Hamdalla Exposure TV

Regional first as five film Lions won

Regional first as five film Lions won

Three silvers and two bronze Lions have been won by the Middle East and North Africa in the film and film craft categories at Cannes. It is the first time that the region has won a Lion in any film category. Leo Burnett Cairo finally gained some international recognition for its Melody work on the […]

Melody – The Bitter Truth (part 2)

Melody – The Bitter Truth (part 2)

Leo Burnett Cairo has launched the second installment of its corporate campaign for Egyptian media owner Melody. The campaign will be the springboard for a new TV campaign for the recently launched Melody Drama. (See The Work)

Melody – The Bitter Truth (part 2)

The second part of Leo Burnett Cairo’s corporate campaign for Melody that will be the springboard for a new TV campaign for the recently launched Melody Drama. Project The Bitter Truth Client Melody Creative agency Leo Burnett Cairo ECD/director Mohamed Hamdalla Exposure TV

Melody – The Bitter Truth (part 1)

Leo Burnett Cairo is up to its comic antics once again, this time with a corporate campaign for Melody that will be the springboard for a new TV campaign for the recently launched Melody Drama. The first episode, called ‘Jimmy Habibi’, features much comedy and sexual innuendo. Mohamed Hamdalla, the agency’s executive creative director, said: […]