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Pierre Choueiri talks reinvention and agility

Pierre Choueiri talks reinvention and agility

The 2017 Dubai Lynx Advertising Person of the Year says his accolade reflects a partnership. “I’m really proud to say that although I received the Advertising Man of the Year myself, this award is for my media partners,” Pierre Choueiri tells Campaign. “This is a recognition of their success, and definitely for my team, because […]

Muhammad Yunus: media can "change the discourse" to help eradicate poverty

Muhammad Yunus: media can “change the discourse” to help eradicate poverty

By Anna Abou Zeid Nobel Peace Prize winner Muhammad Yunus spoke today at the International Government Communication  Forum (IGCF)  in Sharjah on the importance of fostering a culture of entrepreneurship among youth. The pioneer of microcredit loans, whose goal is to eradicate poverty from the world, told Campaign Middle East that the media industry has an […]

‘Marketers are being   braver and bolder’: Terry Savage, Lions Festivals

‘Marketers are being braver and bolder’: Terry Savage, Lions Festivals

Come June and he’s forever running around the Palais during the Cannes Festival. During the rest of the year, he’s visiting markets across the world, and the ad frat in each. On one such trip to Dubai, Terry Savage, chairman, Lions Festivals, tells Campaign Middle East why there could be room for Lions Festivals to expand […]