RSSAll Entries Tagged With: "Initiative"

Initiative wins multi-million-dollar regional Coty media account

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]

OMG's Hearts & Science announces first account win: Americana Group

OMG’s Hearts & Science announces first account win: Americana Group

Kuwait Food Company, better known as Americana Group, one of the Middle East and North Africa’s most successful groups of companies, has announced the result of a three-way agency review with the appointment of Omnicom Media Group’s new-to-the-region agency Hearts & Science. Americana, which operates restaurants and manufactures consumer foods and food-related products across the […]

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative Mena has won the media planning and buying account for Arabian Autmobiles Company brands Infiniti and Renault. The distributor had called for a pitch for its media duties in October 2016, and Initiative pitched against five agencies. Campaign understands these included Initiative’s MCN sister agency Magna and Omnicom Media Group’s OMD. Arabian Automobiles Company […]

Kuwait's Americana calls media pitch

Kuwait’s Americana calls media pitch

The Kuwait Food Co, also known as Americana, is holding a pitch for its media planning and buying account. The owners of the Middle East franchises fast food chains KFC, Krispy Kreme and Pizza Hut has worked with MCN-owned Initiative MENA for the past eight years. However, the Kuwaiti-owned conglomerate called the pitch following Gulf investment firm Adeptio’s acquisition […]

Three Danone units to consolidate media mandate, pitch in progress

Three Danone units to consolidate media mandate, pitch in progress

Havas, Initiative and Mindshare invited; presentations in end-October. Danone has revealed that it has called agencies to pitch for the media duties of three of its business units in the Middle East. The move comes along with a strategic change. The three units – Alsafi Danone, Danone Nutricia and Danone Waters –  will consolidate media planning and buying responsibility […]

Initiative retains Johnson & Johnson account

Initiative retains Johnson & Johnson account

Initiative has retained the regional media account for Johnson & Johnson following a global review. The health and skincare conglomerate has split its EMEA assignment between WPP’s GroupM agencies and IPG’s Mediabrands agencies following a four-month review, with UM and Initiative awarded the MENAP, Balkans and Southern Europe (Spain, Italy and Portugal) clusters. Initiative will […]