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How British Companies are Leading in Marketing Effectiveness - Partner Content.

How British Companies are Leading in Marketing Effectiveness – Partner Content.

One of the key trends in advertising today is “marketing effectiveness” – how to maximise marketing ROI through planning, media strategy, creativity, technology and automation. The UK Department for International Trade has been working with the Institute of Practitioners in Advertising (IPA) to promote marketing effectiveness thinking and understanding across all markets and took the […]