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Flip becomes SapientRazorfish as Publicis Sapient launches in region

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]

Top 10 Pitches 2016

Top 10 Pitches 2016

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

Emaar – Downtown Dubai

Emaar – Downtown Dubai

Emaar’s latest destination marketing campaign for Downtown Dubai sees a philharmonic orchestra perform on the terrace of the 112th floor of the Burj Khalifa. Project Downtown Dubai Client Emaar Director Marc Chalhoub Production company Filmworks

Downtown Dubai – The Centre of Now

Downtown Dubai – The Centre of Now

Indie outfit StrawberryFrog has released its first work for Emaar’s Downtown Dubai since winning the account in September. The work, which features the tagline ‘The Centre of Now’, is running in local and international publications. StrawberryFrog’s New York office beat Saatchi & Saatchi and Y&R to win the account. Project The Centre of Now Client […]

StrawberryFrog leaps into Dubai market

StrawberryFrog leaps into Dubai market

Independent agency StrawberryFrog is in the process of establishing a presence in Dubai after securing the advertising briefs for Emirates Airline and Emaar’s Downtown Dubai. Scott Goodson, the agency’s founder and CEO, said Vanessa Dolan, formerly senior account director at StrawberryFrog Amsterdam, would lead the new team. Dolan will be supported by a number of […]

StrawberryFrog wins Downtown Dubai brief

StrawberryFrog wins Downtown Dubai brief

StrawberryFrog has won the global creative account for Emaar Properties’ Downtown Dubai following a competitive pitch against Saatchi & Saatchi and Y&R. The appointment comes less than two months after the Amsterdam office of StrawberryFrog won the global Emirates Airline account. Robert Booth, chief executive officer of Emaar North America, who oversaw the appointment, said: […]