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A view to 2021, by Horizon Holdings’ Mazen Jawad

By Mazen Jawad, president Horizon Holdings (Horizon FCB MENA, BPN MENA, GolinMENA, Blue Barracuda and FuelContent).

Following a year that transformed our lives, our cities and the world we live in, people expect more than meeting financial targets from their companies. They want to work for companies that care about them, their wellbeing, their society, their environment and the world we live in. We all have a duty to start 2021 with a new mindset, one that cares about the world that we reside. We’ve already seen many brands riding this wave including our agency when it worked, hand in hand, with Fine Hygienic to raise awareness about the harms of disposable masks to the environment last April… work that was quickly picked up and adapted to many countries across the planet.

Within a few months in


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