Emaar debuts new lifestyle brand

Emaar Hospitality Group has launched its own lifestyle gym brand, VEO.

Set to launch in April, the brand act as a community space for people passionate about wellness and fitness, operating across Emaar’s iconic properties.

According to Emaar, the brand also aims to branch out to other locations.

VEO promises to be the premier destination for elevating wellness and fostering a sense of belonging, transcending the experience of a standard gym.

The gym brand will feature a community-centric model, personalised fitness programmes and strategic locations.

VEO will initially open in The Lakes, The Meadows and Souk Manzil at Downtown Dubai, which are a series of Emaar’s communities.

Each branch is designed to provide members with convenient access to cutting-edge facilities.

Upon the launch, VEO will be hosting a variety of classes to support modern lifestyles, including yoga, and sound healing.

Members will be able to access VEO through monthly, quarterly, half-yearly and yearly memberships, fitness class packages and personal training programmes.

VEO as a brand aims to be a living movement to reclaim health and build thriving communities, connecting people through education and supporting new lifestyles with lifelong habits.

VEO aspires to advance members’ personal wellbeing today, so they can unleash their full potential tomorrow.

With its unmatched amenities and focus on modern holistic wellness, VEO will be the go-to place for fitness enthusiasts and newcomers of all ages.