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Motivate partners with Vamp to build new media offering

Motivate partners with Vamp to build new media offering

Motivate Media Group last week announced a partnership with Vamp, the world’s leading influencer marketing platform. The venture, which encompasses the Middle East and North Africa region, creates a significant opportunity for Motivate as it focuses on growing its digital footprint through the amplification of its digital and social audience that currently reaches 1 million […]

How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas

How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas

Bassem El Hady is founder and CEO of Cairo-based digital agency Kijamii The digital age we live in today forces us to stay connected to our devices at all times. Regardless of location, occupation, social status or education, the internet has become an essential part of everyone’s life. It has become undeniably crowded yet laser […]

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

By Chris Capstick, publisher, Motivate Connect With increasing numbers of clients and agencies reporting that 2018 is the year they will really ramp up their investment in content marketing, it is an exciting time to be at the forefront of regional content creation in social, digital and video. The opportunity is enticing – brands can […]

Campaign Cannes Diaries 2017: Kevin Allocca

Campaign Cannes Diaries 2017: Kevin Allocca

Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral.

Netflix eyes Middle East Market with localised and Arabic content

Netflix eyes Middle East Market with localised and Arabic content

By Triska Hamid Netflix, the online streaming service, is looking to produce an Arabic TV series, according to the company’s chief executive, Reed Hastings. Speaking to Campaign at the company’s headquarters in Los Gatos, California, Hastings described the Middle East as a “great market” for Netflix as “there is strong interest in internet video of […]

Elie Khouri's 17 predictions for 2017

Elie Khouri’s 17 predictions for 2017

Elie Khouri is CEO of Omnicom Media Group MENA The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every […]

Dubai Lynx 2015: “An acquisition could be a disaster" – Yannick Bollore, Havas

Dubai Lynx 2015: “An acquisition could be a disaster” – Yannick Bollore, Havas

Companies should focus equally on the merger and integration post acquisition, said the global chairman and CEO on day two.

'You have to create engaging content everyday’: Chris Skinner, UM MENA

‘You have to create engaging content everyday’: Chris Skinner, UM MENA

The agency claims growth of 19 per cent in 2014, with social and content being the fastest growing. ‘Non-media’ revenue is expected to touch 8 to 9 pc of the total in 2015, up from 5 pc last year.

Havas wins Aldar's media and digital creative duties

Havas wins Aldar’s media and digital creative duties

Account won following multi-agency pitch. Havas Media Middle East has won the media and digital creative duties for Abu Dhabi-based Aldar Properties. The appointment follows a competitive regional pitch for the property developer which began in October 2014, informed an agency statement. The agency will manage media planning and buying for Aldar across MENA, besides design and content development for […]

CES 2015: Marketing and content creation are merging, but consumers don't mind

CES 2015: Marketing and content creation are merging, but consumers don’t mind

The blurring of boundaries caused by the rise of branded content renews the focus on quality content, say speakers. Sarah Shearman reports from Las Vegas.