Elie Khouri is CEO of Omnicom Media Group MENA The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every […]
Companies should focus equally on the merger and integration post acquisition, said the global chairman and CEO on day two.
The agency claims growth of 19 per cent in 2014, with social and content being the fastest growing. ‘Non-media’ revenue is expected to touch 8 to 9 pc of the total in 2015, up from 5 pc last year.
Account won following multi-agency pitch. Havas Media Middle East has won the media and digital creative duties for Abu Dhabi-based Aldar Properties. The appointment follows a competitive regional pitch for the property developer which began in October 2014, informed an agency statement. The agency will manage media planning and buying for Aldar across MENA, besides design and content development for […]
The blurring of boundaries caused by the rise of branded content renews the focus on quality content, say speakers. Sarah Shearman reports from Las Vegas.
Jill Saydam explores how innovative content is critical to grabbing the attention of the evolving digital generation. What is holding your attention? As I write this article I find myself distracted. Suddenly it’s incredibly important that I look at Kim Kardashian memes, review a map of the world’s deadliest diseases and watch a cute video […]
A new content creation company has been launched in Dubai by three former Boomtown Productions staffers. The company, called Collective, will use crowdsourcing and technology to create ‘cutting edge’ video content for TV, web and mobile. Collective’s trio of founders are executive director Omar Abbas, executive producer Peter Simons and managing director Reem Hameed, all […]