HOW HAVE CONSUMERS CHANGED IN SAUDI ARABIA IN RECENT YEARS?
Consumer behavior trends in Saudi Arabia are continuously evolving. With Saudi Arabia being one the top countries in digital transformation, consumers here are showing a strong inclination to adopt new tech products and services. There’s a significant increase in the use of e-commerce with online shopping websites and apps increasingly becoming a necessity in the retail sector. In fact, online presence is now essential for almost all sectors. Another change in Saudi consumers, that clients must be conscious of, is that consumers are becoming more environmentally aware with increased government efforts toward eco-friendly and sustainable initiatives. Overall, consumers in Saudi Arabia are now more sophisticated and discerning in their purchase behaviors.
WHAT ARE CLIENTS ASKING FOR IN SAUDI THAT’S NEW?
Clients in Saudi Arabia always seek content that creates impact and drives results. That type of content must be compelling, relevant, and share-worthy to users. Bite-sized content has been gaining more and more traction during the past few years. With the short attention span that consumers have nowadays; short-form videos, ephemeral content, GIFs, memes, and other formats of snackable content is in high demand by clients in order to engage with consumers in an information-saturated world. With a data-driven strategy, clear objectives, local insights, laser-focused messages, and young content creators, we are able to help our more demanding clients achieve their communication and marketing objectives.
HAS THE SAUDI AGENCY MODEL/OFFERINGS CHANGED OVER THE YEARS?
Saudi Arabia has been witnessing growth in a large number of sectors. Agencies have been keeping up with this growth by investing in talents, keeping up with continuously evolving technology, and using proven methodologies in developing and implementing local content strategies. Successful agencies in Saudi Arabia have been adapting their offerings to catch up with the higher standards that are required by customers in Saudi today. Being proactive rather than reactive is key!
HOW HAVE YOU CHANGED YOUR OFFERINGS TO REFLECT CHANGES IN SAUDI ARABIA?
Unlike most agencies in Saudi, we have been conscious of digital transformation in the Kingdom from the very beginning. We needed to be ahead of the game by infusing our business with top-notch local talent, the best tools available, and keeping our clients in the heart of what we do. This formula, along with our passion and dedication, made us what we are today.
WHERE DO YOU SEE THE BIGGEST POTENTIAL FOR GROWTH IN SAUDI?
The Kingdom is full of potential and is witnessing rapid growth in all sectors due to a solid vision and strong determination. With this approach, ambitious businesses are able to flourish. We at Social Clinic are focusing on developing opportunities across emerging sectors such as tourism and entertainment. Solid government expenditure has stimulated the private sector and we are realizing our full potential through this exponential economic growth.
WHAT ARE THE BIGGEST CHALLENGES YOU FACE IN THE KINGDOM?
With Saudi opening up to the world, a lot of businesses are jumping on board to compete for existing and emerging opportunities. Marcom agencies are part of this rush. There is now more need than ever to attain and sustain a great reputation with a proven business record in order to win big, attract talented expertise and maintain a competitive edge.