Impact BBDO has returned to the film noir genre with ‘Lies’, the second in an atmospheric two-part series for the fashion brand Centrepoint. Hinged on the same existentialism as the preceding film ‘Sabotage’, the one-minute video follows a suitably well-dressed woman as she walks down an East Berlin-style street as a burning piano falls […]
1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]
BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner. Flare Studio is an extension of BBDO’s content division Flare. The platform will offer marketers three levels of increasingly sophisticated service: Open Studio, Studio Plus and Studio Pro. The Mofilm-style offering launches in […]
Impact BBDO goes existential in this new ad for Centrepoint’s upcoming sale. Shot in black and white, the eerie one-minute film shows a young man driving a smart vintage car as a woman stares out at the barren landscape from the back seat. Misery after misery blights the young couple and the film finally culminates […]
Chris Thomas, CEO, AMEA, to move as CEO of Americas.
BBDO’s David Lubars to preside over Film, Print, Outdoor, Radio, Print Craft and Integrated; Grand Prix for Good launched. The Dubai Lynx International Festival of Creativity has announced jury presidents for 2015. David Lubars, chief creative officer, BBDO Worldwide and chairman, BBDO North America, will preside over the Film, Print, Outdoor, Radio and Print Craft […]