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Dani Richa: Dubai Lynx Advertising Person of the Year 2018

Dani Richa: Dubai Lynx Advertising Person of the Year 2018

The Dubai Lynx Advertising Person of the Year is no stranger to awards, but BBDO boss Dani Richa tells Austyn Allison why everything stems from the best talent creating work that works for the right clients Dani Richa wants to produce great work. “It is very important for us to do great work that is […]

Pepsi: The greatness is within

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been part of this evolution. In 2018, Pepsi is celebrating Saudi pride with ‘The Greatness is Within’ campaign. The campaign is based on the insight that […]

BBDO’s Dani Richa named Dubai Lynx Advertising Person of the Year

BBDO’s Dani Richa named Dubai Lynx Advertising Person of the Year

Dubai Lynx International Festival of Creativity has announced Dani Richa, chairman and CEO of BBDO Middle East, Africa and Pakistan, as this year’s Advertising Person of the Year. One of the most important awards presented at the Festival, the Dubai Lynx Advertising Person of the Year is selected by the organisers and honours an individual […]

BBDO lead Loeries ranking, while region picks up D&AD Pencils

BBDO lead Loeries ranking, while region picks up D&AD Pencils

Regional ad agencies have ranked highly at The Loeries and picked up D&AD Impact Pencils. South African awards show The Loeries has released its official rankings, and Impact BBDO Dubai is the top agency. It is followed by South Africa’s Ogilvy Johannesburg (which held the top spot last year), Hunt Lascaris Johannesburg and Native VML. […]

Moving targets: sometimes creatives have face more threats than just obstinate clients

Moving targets: sometimes creatives have face more threats than just obstinate clients

Ali Rez is regional creative director at Impact BBDO/BBDO Pakistan, and Assam Khalid is strategic planning director/creative director. Their talk at the Dubai Lynx is called Do the Poster and you Might be Bombed. In early 2014, a small group of advertising creatives and artists quietly visited the heavily bombed Khyber Pakhtunkhwa region of Pakistan […]

Centrepoint 'Lies' by Impact BBDO

Centrepoint ‘Lies’ by Impact BBDO

Impact BBDO has returned to the film noir genre with ‘Lies’, the second in an atmospheric two-part series for the fashion brand   Centrepoint. Hinged on the same existentialism as the preceding film ‘Sabotage’, the one-minute video follows a suitably well-dressed woman as she walks down an East Berlin-style street as a burning piano falls […]

Top 10 Pitches 2016

Top 10 Pitches 2016

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

BBDO unveils crowdsourcing platform for video content

BBDO unveils crowdsourcing platform for video content

BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner. Flare Studio is an extension of BBDO’s content division Flare. The platform will offer marketers three levels of increasingly sophisticated service: Open Studio, Studio Plus and Studio Pro. The Mofilm-style offering launches in […]

Centrepoint's 'Sabotage' by Impact BBDO

Centrepoint’s ‘Sabotage’ by Impact BBDO

Impact BBDO goes existential in this new ad for Centrepoint’s upcoming sale. Shot in black and white, the eerie one-minute film shows a young man driving a smart vintage car as a woman stares out at the barren landscape from the back seat. Misery after misery blights the young couple and the film finally culminates […]

Dani Richa handed additional charge of Africa at BBDO

Dani Richa handed additional charge of Africa at BBDO

Chris Thomas, CEO, AMEA, to move as CEO of Americas.