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The year ahead for technology by Alex Paquin, managing director of Nomads

The year ahead for technology by Alex Paquin, managing director of Nomads

In 2018, I believe we’ll see the early applications of new underlying technologies and user-interfaces that will characterise an entirely new era of inter-connectivity and, over time, come to define how human beings interact with our environments – directly, and through non-human intermediaries. Here are some of the predictions that will power that outcome this […]

Power Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads

Power Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads

More than ever, businesses are beginning to see creativity as a valuable source of competitive advantage. Yet creative agencies are either too paralysed to seize the opportunities before them, stuck in their marketing comfort zone or desperately pivoting to the point of self-destruction. Apart from the clever few making genuine strides (R/GA comes to mind), […]