All Entries Tagged With: "Aldar"
Leo Burnett scoops Aldar account
Leo Burnett has won the advertising account for Abu Dhabi-based property giant Aldar following a competitive pitch. The agency will now be responsible for rolling out Aldar’s new marketing strategy as the company seeks to turn around losses incurred in the recession. Leo Burnett and FP7 had been the only two agencies shortlisted as part [...]
Iain Akerman | Jul 18, 2010 | Comments 0
Aldar calls major advertising review
Property giant Aldar has called a review of its advertising business as part of a change in its communications strategy. The Abu Dhabi-based developer, which has announced $75 billion worth of assignments since it launched in 2005, has invited 10 agencies to pitch for the account, with the review currently at the RFP stage. Incumbents [...]
Iain Akerman | Jun 06, 2010 | Comments 0
