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Leo Burnett makes cuts as accounts lost

Leo Burnett makes cuts as accounts lost

Leo Burnett has had to make a number of redundancies in the Middle East and North Africa following the loss of the Chevrolet and Aldar accounts. Although the total number of redundancies is not known, Raja Trad, CEO for Leo Burnett Group MENA, said the total would equate to “barely one per cent” of the […]

theAdkitchen lands Aldar’s creative brief

theAdkitchen lands Aldar’s creative brief

Abu Dhabi property giant Aldar has handed its advertising account to theAdkitchen following the company’s second ad review in 18 months. The Dubai-based boutique agency won the integrated account following a two-and-a-half month review process that saw eight agencies invited to pitch for the business. Three agencies were then shortlisted by a six-member Aldar pitch […]

Aldar reviews advertising account for second time in 18 months

Aldar reviews advertising account for second time in 18 months

Abu Dhabi-based property giant Aldar has called a review of its advertising account. It is the company’s second review in less than two years, having handed its business to Leo Burnett in July 2010. Sami Eid, director of marketing and communications at Aldar, confirmed that an RFP had been sent out, with presentations already received. […]

Leo Burnett scoops Aldar account

Leo Burnett scoops Aldar account

Leo Burnett has won the advertising account for Abu Dhabi-based property giant Aldar following a competitive pitch. The agency will now be responsible for rolling out Aldar’s new marketing strategy as the company seeks to turn around losses incurred in the recession. Leo Burnett and FP7 had been the only two agencies shortlisted as part […]

Aldar calls major advertising review

Aldar calls major advertising review

Property giant Aldar has called a review of its advertising business as part of a change in its communications strategy. The Abu Dhabi-based developer, which has announced $75 billion worth of assignments since it launched in 2005, has invited 10 agencies to pitch for the account, with the review currently at the RFP stage. Incumbents […]