RSSArchive for February, 2011

Fox Series re-brands and targets Arab women

Fox Series re-brands and targets Arab women

Pan-Arab TV channel Fox Series has re-branded as Fox and shifted its focus to become an Arabic general entertainment channel targeting women. The re-branded free-to-air station, which along with Fox Movies airs across the Middle East thanks to a partnership between Fox International Channels and Rotana Media Services, will go live tomorrow, with all of […]

The Economist – Conversations

The Economist – Conversations

The Economist has launched a new campaign called ‘Conversations’, which is part of its drive to encourage intellectually curious audiences in the Middle East and Africa to “Join the global conversation”. The campaign invites readers to take part in global conversations by illustrating two thought-provoking, often controversial, sides of an argument and urging people to […]

Berlitz – Don't be an Alien

Berlitz – Don’t be an Alien

FP7/BAH has created this campaign for language school Berlitz. The two different executions show a New York taxi and a London double decker bus landing in two unspecified cities in the style of an extra-terrestrial space ship. The tagline reads: “Don’t be an alien in a foreign country.” Project Don’t be an Alien Client Berlitz […]

McDonald's – Big Mac Epic Story/Chant

McDonald’s – Big Mac Epic Story/Chant

The second part of Leo Burnett Dubai’s first campaign for McDonald’s has broken, with the TVC ‘Chant’ to run for three weeks across the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain. The Big Mac chant of ‘two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun’ is featured in the […]

Absolut challenges UAE creatives to follow in footsteps of Andy Warhol

Absolut challenges UAE creatives to follow in footsteps of Andy Warhol

Swedish brand Absolut is challenging the UAE’s creative community to follow in the footsteps of artist Andy Warhol. Absolut, which has worked with some of the world’s leading artists to create some of the world’s most famous advertising, wants regional creatives to pitch their ideas based on the original brief presented to Warhol in 1985. […]

Qatar Airways calls advertising review

Qatar Airways calls advertising review

Qatar Airways has called a review of its advertising account. The airline, which uses the tagline ‘The world’s 5-star airline’, would not comment on the move or confirm that it was taking place, although it is understood that an RFP has been sent out to a number of agencies. Batey Singapore won the airline’s creative […]

Saatchi & Saatchi consolidates operations in Saudi Arabia

Saatchi & Saatchi consolidates operations in Saudi Arabia

Advertising network Saatchi & Saatchi is sharpening its focus on Saudi Arabia and placing its Riyadh and Jeddah offices under one management. The move has been made in a bid to build stronger relationships in the GCC’s most important consumer market, with a new vision for the agency’s Saudi network being mapped out by Adil […]

Memac Ogilvy and Advize merge in Jordan

Memac Ogilvy and Advize merge in Jordan

Memac Ogilvy Jordan has merged with Amman-based independent outfit Advize. The new entity, called Memac Ogilvy Advize, is majority owned by WPP, with the collaboration effectively doubling the size of both parties. Each agency had had around 27 members of staff, and the two offices are set to move into new joint premises within the […]

Absolut challenges UAE creatives to follow in footsteps of Andy Warhol

Absolut challenges UAE creatives to follow in footsteps of Andy Warhol

Swedish brand Absolut is challenging the UAE’s creative community to follow in the footsteps of artist Andy Warhol. Absolut, which has worked with some of the world’s leading artists to create some of the world’s most famous advertising, wants regional creatives to pitch their ideas based on the original brief presented to Warhol in 1985. […]

Now, my friends, that is good advertising

Now, my friends, that is good advertising

Phil Lynagh is managing partner of LightBlue Rarely, and I mean rarely, is an ad produced that you wish you’d been part of. The recent ad for VW, yes the one with the little Darth Vader (above), is such a beast and to some extent has given my faith back in how effective great advertising […]