Qatar Airways has called a review of its advertising account. The airline, which uses the tagline ‘The world’s 5-star airline’, would not comment on the move or confirm that it was taking place, although it is understood that an RFP has been sent out to a number of agencies.
Batey Singapore won the airline’s creative account back in 2007 and teamed up with WPP sibling Bates PanGulf (BPG), which provided the back-end Arabic support. However, in 2009 Batey became part of Grey Global Group Asia Pacific, another WPP sibling, heralding the end of its affiliation with BPG, which is now in the process of opening its own fully-owned officer in Qatar. Since Batey became part of Grey, th
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