The One Club for Creativity has announced that UAE has 47 entries selected by its global juries of top creative leaders as finalists for The One Show 2021.
All finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021. The complete list of finalists for The One Show 2021 can be downloaded here.
The One Show 2021 finalists from the region are as follows.
The United Arab Emirates: 47 finalists
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‿ and us Dubai has the most One Show, 2021 finalists, in the region with 11. Eight of them are for “Self-Timing Soap” for Deliveroo and Lush, and three are for Deliveroo “The Waiting”.
MullenLowe MENA Dubai are in second position with nine One Show 2021 finalists, four of them for “Double Moon” on behalf of the UAE Government Media Office. Another four finalists for “The World’s Tallest Donation Box” for The Mohammed bin Rashid Al Maktoum Global Initiatives and one for ProtectSet for Mobily.
Memac Ogilvy Dubai has seven finalists, including six with Goldmine Films Dubai for Al Futtaim IKEA “Buy With Your Time”. The other is for “Lonely Valentine Specials” on behalf of YUM Restaurants International – KFC.
FP7 McCann Dubai has five finalists, including three with Carat and Digitas LBI, both in Dubai, for MasterCard “Astronomical Sales”. The agency also has one each with Initiative Cairo and Dejavu and Mango Jam Studio, both in Dubai for Home Center “A Dad’s Job”, and with McCann Beirut, FP7 McCann Cairo and In Hype Dubai for “Rephrasing Parenthood” on behalf of Babyshop.
FP7 McCann Cairo with Magna Egypt and Fekr Productions, both in Cairo, also has one for Knorr “Rooftop Farms”.
TBWA\RAAD Dubai has four finalists, including two each for KFC Arabia “Shift+K+F+C” and with Wonderful Productions Beirut for The Lebanese Army “PeaceCamo”.
VMLY&R Dubai has four One show 2021 finalists, including three for Colgate “Mothers Smile Strong” and one for “The Kitchen is for Everyone” on behalf of General Mills – Betty Crocker.
Impact BBDO Dubai has three finalists, including two with Impact BBDO Beirut and Boomtown Productions Dubai for An Nahar Newspaper “The New National Anthem Edition” and one with Impact BBDO Beirut for “Dream Number” on behalf of Loto Libanais.
Havas Creative DXB Dubai has two One Show 2021 finalists, both for LEGO Saudi Stores “LEGO News Rebuilt”.
Wunderman Thompson Dubai has one finalist in the category Innovation in Lockdown for Bose “Noise-O-Meter”.
Globally, Droga5 New York leads the way with 44 finalist entries. Other leading finalist agencies are FCB Chicago with 35, DDB Chicago with 30, and AMVBBDO London and TBWA\Media Arts Lab Los Angeles each with 29.
Woojer in Herzliya, Israel with Area 23 New York and Claire’s Place Foundation Redondo Beach, have The One Show 2021 entry with the most finalists: 27 for Woojer “Sick Beats”. FCB New York has 26 finalists for “Michelob ULTRA Courtside” for Michelob ULTRA with Microsoft and the NBA.
In the lead up to the awards ceremony during Creative Week, The One Club will announce all Best of Discipline winners for The One Show 2021 on June 1. Members of creative teams responsible for a select group of top winners will discuss the work with jury members in live streaming sessions on June 10.
Registration and ticketing for Creative Week 2021 is now open, with three tiers of pricing by region to make the festival more affordable. Content on the Awards Stage, including all One Show, ADC, Young Ones and TDC awards ceremonies, is free.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honouring excellence in craft, design and innovation. Creative Week takes place in June, and is the preeminent festival celebrating the intersection of advertising and the arts.
