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Loeries launches an empowerment focussed youth committee

In the continuous effort to enrich the brand communication industry and support youth empowerment the Loeries, in partnership with Facebook Africa and UN Women South Africa Multi-Country Office, has launched the Loeries Youth Committee Mentorship Programme.

The committee comprises 15 dynamic young professionals from the brand communications industry who will be mentored by the Loeries Board, Facebook and UN Women so that they can act as a voice for the youth in the industry.

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The Loeries was the founding member of the African Chapter of the Unstereotype Alliance, convened by UN Women, in February 2020. Through the partnership, the Loeries and Unstereotype Alliance have collaborated to host masterclasses and webinars to help change the narrative of unstereotyping, and the newly formed Loeries Youth Committee mentorship programme is the natural next step.

“UN Women South Africa Multi-Country Office is excited to be a partner of this mentorship programme as its focus on young people, particularly young women, will ensure that the Advertising and creative industry drives for gender equality and fresh perspectives on how the industry can be more diverse and inclusive to address harmful gender stereotypes,” says Anne Githuku-Shongwe, Representative, South Africa Multi-Country Office.

The Loeries Youth Committee members were selected from across the African continent via an application and interview process for brand communication professionals under 30 years old. The committee begins its mentorship process in June 2021 which will see the first act of the members being the creation and adoption of a name and brand identity for the new committee.

The members selected for the committee are:

Ashleigh Lloyd – Creative Director, Studio Lloyd

Banzi Kasana – Art Director, Duke Group

Brian Njagi – Creative Lead, Isobar Kenya

Duanne Aspeling – Digital Content Specialist, The Foschini Group

Gale Maimane – Director, Darling Films

Iroro Alloh – Creative Copywriter, Insight Publicis Nigeria

Kgaugelo Mokgehle – Creative Writer, TBWA Hunt Lascaris

Lameez Davids – Art Director, M&C Saatchi Abel

Lebogang Kgothadi – Senior Brands and Partnerships Manager: SA & Nigeria, Universal Music Group

Robyn Phillips – Art Director, M&C Saatchi Abel

Taurai Mtake – Graphic Designer, CBZ Holdings and TaVaTake Designs Zimbabwe

Tshepo Tumahole – Senior Copywriter, Joe Public United

Zainab Mitha – Junior Art Director, FCB

Zamazwide Nxumalo – Creative Director, Publicis Worldwide

Zapriana Atanassova – Copywriter and Community Manager, Arc Interactive

The Loeries Youth Committee’s objectives include the amplification of positive societal messaging amongst the committee’s peer group and a structured platform for networking & the transfer of skills with the view of ensuring that top talent remains in the industry. The journey also provides a mentorship to upskill and provide an acceleration path.

Facebook Africa will host sessions with the committee to train them during their one-year tenure with the view of helping empower the committee members with the strategic tools and thinking required to deliver their objectives.

“We are incredibly excited to partner with the Loeries on the establishment of the 2021 Loeries Youth Committee. The youth are Africa’s long-awaited positive disrupters, and they bring a unique perspective that will shape Africa into the next global powerhouse of the future,” commented Musaba Kangulu, Client Solutions Manager Lead at Facebook.

This committee is the start of sharing a safe space for discussions as well as the exchange of ideas and innovative solutions. We look forward to seeing what they come up with.”

Loeries Chairperson Fran Luckin, Loeries CEO Preetesh Sewraj, Dawn Rowlands, Suhana Gordhan and Gaby de Abreu are the five Loeries board members who will mentor the committee to identify gaps within the industry and tackle youth-centred issues while giving them guidance as they grow in their own career journeys.

“The Loeries is an important platform for diversity, equity and inclusion and the youth committee will be a key project in the pursuit of these goals,” according to Loeries CEO, Preetesh Sewraj, “We envision a long-term plan where this body will grow and evolve its role to support the brand communication industry in its position as a key societal influencer.”

The committee will have a one-year tenure post-which selected members will retain a lifetime membership to the body as advisors to the next round of committee members.

Visit loeries.com  for more information.

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