Plexus PR Group announced that Dubai based boutique PR agency, Matrix PR has joined their prestigious international network of associated communications agencies. Matrix PR’s campaigns include brands across industries such as technology, lifestyle, finance and fitness in the Middle East.
The addition of Matrix PR is in line with Plexus PR Group’s strategy to provide transformative ideas, outcomes and outputs for its clients across borders and regions.
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Established in 2001, Plexus is a structured and formal partnership of independent agencies founded on the belief that leading, independent agencies can work more effectively with counterparts in other countries to deliver a seamless and focused communications service to clients. New agencies joining the associate network will benefit existing clients who wish to expand their PR and comms remit into new geographic territories. Collectively, Plexus spans 21 countries, encompassing Asia-Pacific, Europe, Africa, the Middle East, South America and North America.
Hilmarie Hutchison, CEO of Matrix Public Relations said, “We are delighted to be part of the Plexus Group and I am confident that our clients will benefit from this association. Many of the agencies within the network are particularly strong in the Technology sector which is one of the areas we have been focusing on during the last 12 months. This represents an exciting opportunity for us and I cannot wait to see where we go next”.
Plexus spokesperson said, “We are so pleased to welcome our brand new partner, Matrix PR, to the Plexus Global Agency Network. The Middle East is a key region, and with this new partnership, we will be able to offer current and prospective clients specialist regional expertise and the opportunity to expand their presence. We look forward to working closely with Matrix PR, sharing best practice and marketing innovation.”