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posted on Oct. 28, 2025 at 4:02 pm

Zed by Al Ghurair appoints POP Communications as its PR agency

posted on Oct. 28, 2025 at 4:02 pm

POP Communications will support the brand in amplifying its innovation journey, strengthening market presence, and shaping conversations around the future of mobility in the Middle East.

The POP Communications team wins Zed by Al Ghurair.

The POP Communications team.

Zed, the innovative ride-hailing app by Al Ghurair, has appointed POP Communications as its public relations agency of record.

Zed is a UAE-born ride-hailing platform transforming urban mobility through a seamless blend of technology, comfort, local insight, and human connection.

Built with the Emirates in mind, Zed combines homegrown innovation with a deep understanding of Dubai’s transport landscape to deliver more reliable and accessible journeys.

POP Communications will support the brand in amplifying its innovation journey, strengthening market presence, and shaping conversations around the future of mobility in the Middle East.

Zainab Imichi Alhassan Founders of POP Communica

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Tags:agency of record Comfort Emirates human connection innovation local insights market presence Mobility POP Communications PR public relations technology UAE Zed Al Ghurair

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.