Source: YouTube
In its recent annual Brandcast event for advertisers, YouTube announced that it would be bringing the option of 30-second long advertisements to YouTube on CTV, along with the existing format of two 15-second un-skippable ads.
These ads will make an appearance on the top-performing content, which are part of the premium ad-tier, according to YouTube. The addition of the 30-second ads option aims to generate better ROI for brands with longer screen time and to allow for more storytelling in the advertisement.
YouTube said that the new format “seamlessly fits into viewer’s expectations on the big s
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