The MENA Effie Awards have announced the winners for its 13th edition.
UAE Government Media Office took home the biggest award of the night, the Grand Prix for the campaign ‘The Warmest Winter Livestream’. It also took home nine golds, two silvers and one bronze. Khaled Al Shehhi , executive director of marketing and communication at the Media Office, also collected the Honorary Award of The Year.
He said: “This goes beyond the work and the trophies for campaigns. To deserve it you need to show excellence in strategy, innovation, performance as well as a positive impact on the marketplace. It’s always been my mission to see our region being recognized internationally for its output and I am delighted to have contributed to this with my involvement in festivals, associations and speaking engagements, amongst other initiatives.”
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Publicis Groupe took home a grand total of 61 award wins, a regional and global Effies record for the highest number of wins by any network in a single year. Publicis Groupe was also awarded The Most Effective Agency Office of the Year for Leo Burnett Dubai and The Most Effective Agency Network of the Year for Leo Burnett Middle East.
Commenting on this achievement, Bassel Kakish, CEO of Publicis Groupe Middle East said, “Our Effie wins are a testament to the creative brilliance that comes with a true ‘Power of One’ collaboration between our clients, and within our own teams. I am so proud to be a part of this incredibly talented team at Publicis Groupe. Their passion and drive to deliver impactful and powerful work is an inspiration for us all. A new industry benchmark has been set, and I look forward to continuing to raise the bar for strategic and marketing excellence for our clients and for the industry at large.”
Other participating and winning agencies include Wunderman Thompson, OMD, Code8, VMLY&R.
As one of the organisers of the event, Sahar Rafique, managing director at NordStella Events, said “As someone who has been hosting and organising the MENA Effies for over 13 years now, I want to take this moment and congratulate my fellow industry professionals who made it as the winners tonight. I also want to take this opportunity to announce that from this year on, NordStella – a brand new venture and a subsidiary of Akama Holding will be taking over, to continue the amazing Effie Journey and aim for the stars in the event management sector.”
Find the complete list of winners here.