Ramadan 2020, the first Ramadan in the midst of the ongoing global pandemic saw reduced marketing activity from many brands as budgets were slashed. By comparing Ad Awareness scores for the Ramadan period this year versus the previous year, YouGov have identified some interesting trends in terms of whose communications are reaching more of the adult population in the country.
The top 10 list has been compiled using the Ad Awareness score- which measures whether a respondent has seen any advertising for the brand in the past 2 weeks.
YouGov BrandIndex data shows Global Village has emerged as the top mover this year, with a change in score of +14.2 compared to Ramadan 2020.
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