The creative environment has changed forever. What used to take two weeks, now needs to be done in two days. The process has shifted from “we will work on it” to “when will it be done?”. Clients are increasingly more demanding and they live in the now. They invest more budget in data and technology, growing their capabilities internally and building towards real tangible moment marketing; as a result, the pressure on creativity to deliver is more than ever. Clients are now fully versed about their customers and their sales, so they are constantly under pressure to improve their content with greater personalisation across a multitude of channels. In turn, this increases the pressur
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