Planning frames, reframes and bridges for a world in chaos, writes Jennifer Fischer
At the end of the Cold War, the US Army War College introduced a new notion, “VUCA”, to describe how volatile, uncertain, complex and ambiguous the no-longer bilateral world had become.
2016 has been the epitome of VUCA. The news cycle has been dominated, in no particular order of catastrophe, by the war on climate change, the one in Iraq and Syria, Trump, the Jolie-Pitt divorce, cyberwarfare, Brexit, terrorism, exploding mobiles, the refugee crisis, #prayforParis, the Zika virus and Hurricane Matthew, as well as by artificial intelligence, mission to Mars, reusable rockets, Pokemon Go, Snapchat, the O
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Tags:Memac Ogilvy
