2017 will be the year of performance and accountability, say Dentsu Aegis Network’s Ramzi Haddad and Anouk Bondroit
The advertising and media industry has seen a tumultuous 2016 that ended up being a worst-case scenario for many agency clients. They succumbed to the ‘negative’ sentiment that’s been blowing like mini tornados across different geographies in this region, driving advertisers to hold back their budgets in an uncertain market. As the world moves to a more conservative view of the future, with each country vying for better growth on investment against its annual spends, so will client budgets. The days of spiraling client spends are over.
They’re partly over because of the n
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