PHD holds onto Arla Foods


PHD UAE has retained the media planning and buying account for Scandinavian dairy giant Arla Foods following a pitch last month.

The Omnicom Media Group agency competed against Mindshare, UM and Carat to retain the regional account, which includes the brands Three Cows, Lurpak and the cream and cheese brand Puck.

Arla Foods’ regional marketing director Mahitab Hamed confirmed the pitch’s outcome.

PHD originally won the account in 2005 and again after a review in 2012.

Established in 1880 and headquartered in Aarhus, Denmark, Arla Foods has more than 12,000 current owners based in Sweden, Denmark, the UK, Germany, Belgium and Luxembourg, with each owner granted a vote in the co­operative democracy.

The company’s creative account for the MENA region is held by FP7/DXB, which won the brief following a multi-agency pitch two years ago.