Yardstick Marketing has announced that it has been awarded the PR mandate for Tally Solutions, a leading technology company that provides business management software for small and medium businesses globally.
Through this partnership, Yardstick Marketing aims to support Tally Solutions in reaching micro, small and medium-sized enterprises, and the start-up community in the Middle East.
They aim to achieve this through a robust communications strategy. The collaboration will integrate Yardstick Marketing’s comprehensive PR and communication offerings with Tally’s industry-leading software solutions in an effort to create sustained success and growth in the marketplace.
Vikas Panchal, General Manager, Middle East, Tally Solutions, said, “We are pleased to appoint Yardstick Marketing as our communications agency as we expand operations in the GCC region.
Yardstick’s extensive experience, creative approach, and innovative campaigns made them the ideal choice. We look forward to leveraging their expertise to enhance our visibility and build strong brand equity for Tally Solutions in the GCC region.”
Founder and CEO of Yardstick Marketing, Anishkaa Gehani, has also commented on the PR mandate.
“Tally Solutions is a market leader and has made remarkable strides in the Business Management Software space,” she said.
“Owing to their growth in the GCC, we are delighted to further elevate their identity through a bespoke communication strategy and set a new yardstick for enhancing Tally’s brand equity in the region.”
Yardstick Marketing will curate a PR strategy to fortify Tally Solutions’ brand positioning, with an aim to augment its impact and influence amongst stakeholders across the Middle East region,” she added.
Operating globally in over 100 countries and trusted by more than 2.5 million businesses worldwide, Tally Solutions claims to be well-known for its leadership and innovation in the software product industry.
The company is certified by the FTA and the GAZT, and has been a key player in the GCC for over ten years.
This strategic alliance between Yardstick and Tally is expected to enhance Tally’s visibility in the GCC as well as solidify its position as a leader in the business management software industry.
