Yango Ads, the adtech division of technology company Yango Group, has joined forces with Landmark Reach, the retail media division of Landmark Retail to leverage the omnichannel retailer’s encrypted first-party data to benefit both advertisers and shoppers in the Middle East and North Africa (MENA) region.
Brands will be able to reach targeted audience segments with highly personalised content at key touch points in their shopping journey. This aims to not only ensure precision and impact in advertising delivery, but also ensure that advertisers are offering their products and services to the right people at the right time and place when the purchase intent is at its highest point.
Based on their historical purchasing, online browsing behaviour and demographics, shoppers will also enjoy highly relevant content and increased discoverability aligned with their interests, making every shopping journey smoother, more time-efficient and more rewarding.
Evgenii Pavlov, General Manager, Yango Ads, MEA, said, “Our partnership with Landmark Reach is a bold and forward-thinking step, showcasing how combining advanced technology with strategic insights can deliver value for brands and customers alike. This collaboration not only empowers retailers and supports brands in achieving their advertising goals, but also sets the stage for creating memorable shopping experiences for millions of consumers. It highlights the transformative potential of retail media in the future, marking the first step in our journey to provide more retail media opportunities for the MENA region.”
Yango’s ad serving technology includes delivering in-depth analytics, a suite of advertising options, and an intuitive campaign management platform to empower advertisers reaching Landmark Retail’s extensive ecosystem of homegrown brands and millions of monthly shoppers.
Yango Ads also leverages the expertise of its sales house acting as the market representative for Landmark Reach by connecting brands to premium advertising opportunities and driving success for all parties involved.
Pavlov added, “We are committed to setting new benchmarks for retail media in the MENA region. Many retailers and e-commerce players are eager to embark on the retail media journey, and we understand how critical the technological side is in this endeavour. With our expertise, we provide tailored solutions that address the unique needs of each of our partners. ”
As year-end festivities such as Christmas and New Year approach, Yango Ads is primed to support brands in standing out during this competitive season.
The company’s ability to target high-intent consumers during crucial decision-making moments ensures that advertisers can maximise their impact during a period of heightened shopping activity.
