By Gideon Spanier
Mark Read: WPP’s chief executiveWPP has claimed it has a competitive advantage over agency rivals because of its policies on environmental, social and governmental (ESG) issues and said “responsible marketing” is becoming more important for attracting both clients and talent.
“Demand is off the scale” for ESG-related work, according to WPP, the world’s biggest agency group with 100,000 staff, which hosted an investor presentation dedicated solely to the topic last week.
There is “significant” potential revenue growth in advising clients in areas such as climate change, rac
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